You've been handed a software purchase. Now what?
The Accidental Buyer's Course is the step-by-step playbook for first-time software buyers who want to make a confident, informed decision — without the stress, the guesswork, or the regret.
7 modules • 36 video lessons • 9 downloadable templates • Lifetime access
Enroll Now — $149Everything you need to buy software with confidence
Built by a former software sales executive who watched capable buyers struggle through a process they were never given a playbook for.
Know Yourself First
Before you talk to a single vendor, you'll get clear on what you actually need — your requirements, your dealbreakers, and your decision criteria.
Navigate Vendors Clearly
Understand how the sales process actually works from the inside — demos, proposals, pricing tactics, and what your vendor already knows that you don't.
Close with Confidence
From evaluation scorecards to contract negotiation to post-signature success — you'll have a framework for every stage of the process.
The Accidental Buyer's Course
Your complete playbook for buying software — from first conversation to signed contract.
Here's what's included:
- 36 video lessons across 7 structured modules
- 9 professional templates — scorecards, trackers, checklists, and a CFO-ready business case
- Lifetime access — learn at your own pace, revisit anytime
- The Deal Den community — connect with other buyers navigating the same process
- Built by a former sales executive — insider perspective you won't find anywhere else
One-time payment. No subscription. No upsells. Just the complete course.
Who this course is for
This course is for you if:
- You've been asked to lead a software purchase for your team or organization
- You're evaluating enterprise software for the first time (or the first time at this scale)
- You want to feel confident — not confused — when vendors start calling
- You're an HR Director, Marketing Manager, Operations Lead, or Project Champion navigating an evaluation
- You were "voluntold" to run this process and need a starting point
Also valuable for:
- New sellers who want to understand how their buyers actually think
- Early-career Account Executives and BDRs building buyer empathy
- Procurement teams looking for a structured framework
- Anyone who's ever felt outmatched sitting across from a software salesperson
Industry-agnostic. Works for nonprofit, for-profit, public sector, and regulated industries.
Frequently Asked Questions
Do I really need a course to buy software?
How long does the course take to complete?
What are the templates included?
Is this course relevant to my industry?
Can my employer pay for this?
Still have questions? Reach out at [email protected]
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