Meet your instructor, Madi Wood.

Madi Wood has spent a decade working in the B2B SaaS space - across sales, implementation consulting, customer success, and everything in between. She's seen software evaluations and implementations go well and she's seen them go badly. After years of watching the same pattern repeat itself, one thing has always stood out: sellers are trained for every conversation a buyer is about to have for the first time.

That imbalance shows up at every stage of digital transformation initiatives, starting on Day 1 during a buyer's first ever discovery call. Buyers are navigating a process that vendors live and breathe every single day. And almost nobody is helping buyers close that gap.

The Accidental Buyer's Course is Madi's attempt to change that. When buyers are armed with the knowledge, confidence and skills, their evaluations move faster, decisions get made with more clarity, and vendor relationships start on stronger footing. Everyone gets a better outcome. That's just what happens when both sides of the table understand the game they're playing.