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What will we cover in The Accidental Buyer's Course?

See the full course outline below!

Note that the specific details and inclusions of each module are subject to change ahead of the May 2026 launch*.  

Why does this course exist?

The Accidental Buyer's Course

  1. Module 1

    2 lessons
    1. Video 1: Course Introduction
    2. Video 2

  2. Module 2

    8 lessons
    1. Video 4
    2. Video 5
    3. Video 6
    4. Video 7
    5. Video 8
    6. Video 9
    7. Video 10
    8. Video 11

  3. Module 3

    9 lessons
    1. Video 13
    2. Video 14
    3. Video 15
    4. Video 16
    5. Video 17
    6. Video 18
    7. Video 19
    8. Video 20
    9. Video 21

  4. Module 4

    7 lessons
    1. Video 22
    2. Video 23
    3. Video 24
    4. Video 25
    5. Video 26
    6. Video 27
    7. Video 28

  5. Module 5

    5 lessons
    1. Video 29
    2. Video 30
    3. Video 31
    4. Video 32
    5. Video 33

  6. Module 6

    3 lessons
    1. Video 34
    2. Video 35
    3. Video 36

  7. Wrap Up

    2 lessons
    1. Course Completion Quiz
    2. Feedback on The ABC
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Why does this course exist?


As a software Account Executive, my job is to guide buyers through one of the most complex purchasing processes most of them have never encountered. I have quotas, I have end-of-quarter pressure, and I have sat in on more sales calls than I can count.


And here's what I keep seeing, over and over again: the buyers who struggle most aren't the ones without budget or authority. They are smart, capable, experienced professionals who have simply been handed a project that nobody has trained them for. They don't know why the sales process is structured the way it was. They don't know what is normal, what is negotiable, or what is a red flag. And because they don't have that context, they either move too slowly and lose leverage — or push back in the wrong places and damage relationships that could have worked in their favor.


Nobody has given them the playbook. And that feels wrong to me.


The Accidental Buyer Course exists because of those people. Not to turn buyers into sharks or teach them how to game the process — but to give them the one thing that changes everything: the insider perspective. The view from the other side of the table.


This course is built on a simple belief: that when buyers understand how vendors operate — their process, their pressures, the people involved — the friction that makes software purchasing feel so exhausting largely disappears. What replaces it is something better. Clarity. Confidence. And the kind of productive, honest vendor relationships that produce better deals, better implementations, and better long-term outcomes for everyone involved.


You didn't wake up and choose to run a software evaluation. But you can absolutely own it.

 

Join the Waitlist!